About Sophiie Lifecare
A care company with a larger purpose.
Sophiie Lifecare was created with the belief that personal hygiene is closely connected to health, confidence, education, mobility and dignity.
About Us
Care that goes beyond the product
Sophiie Lifecare is a purpose-led hygiene and care organisation focused on serving women, babies, families and elders through thoughtfully developed everyday products. Our work recognises that access to basic hygiene can influence much more than physical comfort.
It can affect whether a girl attends school, whether a woman feels confident at work, whether a caregiver can support an elder with dignity, and whether families can make informed health choices.
That is why our approach extends beyond products. Alongside our commercial work, we seek to strengthen awareness, access and participation through social initiatives and partnerships. We aim to collaborate with people who understand local needs — including community organisations, health workers, institutions and public bodies — so that every program is practical, respectful and relevant.
As we grow, our commitment remains consistent: make dependable care available to more people, communicate responsibly, create opportunities for women and measure our success not only by reach, but by the trust we build.
Our Vision
A future where essential hygiene supports every person's health, confidence and dignity.
We envision communities where women and families can access reliable care products, understand their hygiene needs without stigma and make informed choices regardless of geography or income. We also envision women participating fully in the value chain — as employees, leaders, educators, partners and entrepreneurs.
Our Mission
To combine reliable care products with awareness, access and opportunity.
Our mission is to develop and deliver dependable hygiene solutions; support education that replaces silence and misinformation with confidence; build partnerships that extend care to underserved communities; and create meaningful opportunities for women across our workplace and outreach ecosystem.
- Comfort, protection, usability and responsible quality
- Practical, respectful menstrual & hygiene awareness
- Institutional, community and distribution partnerships
- Skilling, employment and participation for women
Promoter
Visionary Leadership Behind Our Growth
Our promoters bring decades of entrepreneurial experience, strategic vision, and an unwavering commitment to quality, innovation, and sustainable growth.
Hiral Lal Khatri
Hira Lal Khatri is a seasoned entrepreneur with 50+ years of leadership across textiles, real estate, FMCG, and diversified trading. As a key force behind the Raj Ratan Group, he has built a legacy of integrity, operational excellence, and sustainable business growth through strategic vision and customer-focused innovation.
Manisha Khatri
Manisha Khatri combines global business education with creative design expertise and deep roots in the textile industry. Her international perspective and strong understanding of product development drive the creation of innovative, high-quality feminine hygiene solutions focused on comfort, safety, and reliability.
Management
Leadership Driving Growth & Innovation
Our management team combines expertise in business strategy, operations, manufacturing, marketing, and communications to drive innovation, operational excellence, and sustainable growth.
Amitabh Chandra
CEOAn experienced leader focused on business growth, brand development, and operational excellence, with a commitment to delivering trusted and innovative hygiene solutions.
Poonam Khatri
Chief Human Resource Officer An experienced business leader specializing in entrepreneurship, organizational development, and team leadership, with a strong focus on operational excellence, people development, and sustainable growth.
Smit Khatri
Director – OperationsAn operations leader with expertise in manufacturing, procurement, and supply chain management, focused on operational excellence, quality, and building scalable systems for sustainable growth.
Advisory Board
Guided by Industry Expertise
Our advisory board brings together experienced leaders from business, healthcare, manufacturing, and communications to provide strategic guidance and support Sophiie Lifecare's long-term vision.
Smrita Singh
Strategic Communication ConsultantAn experienced communications professional specializing in brand building, corporate reputation, and strategic partnerships, focused on strengthening brand value and creating lasting social impact.